Blog

06
Jan

Do you need to rebrand your business?

No Tags | Branding · Design

by Sookie Shuen

 

No business today can afford to rest on its laurels. Your business may be keeping up with economic and market changes but is your brand keeping pace? Sookie Shuen explains how to decide if your business needs a rebrandBrandnew

How much could your company benefit from a timely rebranding exercise? The business rebrand is about a great deal more than making your business look good. It’s about making your bottom line look good, too.

The important factors to consider when assessing the value of a rebrand include equity measurement; market differentiation and accessibility; brand awareness, relevance and vitality; and consumer personality, preference, usage, associations, and emotional connectivity. If your company can improve its relationship to its customer base in any or all of these key areas, you may want to think seriously about rebranding.

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03
Sep

How Notepads are Made

No Tags | Informational · Tips

Notepads are a great way to get the most from your marketing dollar. Give them to prospective customers and every time they reach for a slip of paper to make a note, they will see your logo and your contact information. Have you ever wondered how they are made? Well here’s how it’s done at Creative Image Printing.

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18
Aug

Designing for Print – Setting Up Crops and Bleeds

No Tags | Design · Tips

The following article is taken from http://blog.spoongraphics.co.uk.
A design destined for print requires setting up to certain specifications to ensure that the work is printed correctly by industrial lithographic or digital print firms. This often starts with the initial document upon which the design is to be created by adding the correct bleed area and crop marks. Let’s take a look at what crops and bleed actually are, why they are required and how to set them up in your favourite Adobe package. Read more

 

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13
Mar

Tips for web designers creating print materials

No Tags | Branding · Design · Tips

Photo of CMYK vs RGBThis helpful article was published in Adobe Inspire Magazine
Tommi West


You’re a web design ninja who eats CSS layouts, responsive design, and web standards for breakfast. But when a client asks you to design and produce a print project, you don’t even know where to begin. Web design and print production involve different skill sets. And the stakes are high — unlike editing a web page, a small printing mistake can be expensive to resolve.

As a web designer, there are a few things you’ll need to learn to create print materials, including how to set up documents and prepare files for a print vendor. Once you’ve mastered these skills and the best practices I share in this article, you’ll be eating print materials for breakfast, too. Read more

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